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Waterfalls and Rockscapes
Rockworld International (RWI)
offers business opportunities in the world of
rockscapes.
Pre-cast “rockscape
techniques” have been held secretive for decades.
There is a high demand for rockscapes in the
landscaping and swimming pool industry as well as
the commercial architectural markets. These demands
cannot be fully met by the few rockscape companies
that exist today. This brings a tremendous
opportunity for new rockscape companies. RWI has
experience in all types of rockscape projects from
manufacturing pre-cast waterfall fountains to
designing and constructing large commercial
projects. RWI is offering complete hands-on training
on Pre-cast installation techniques
RWI rockscape training can
launch a lifetime business for you or add a
competitive edge to your existing business without
the hassle of territories and royalties from
franchisers. You will be truly independent to take
your business in the direction you want. Installer Dealership Program
Rockworld International has
put together a formula for lower end retail projects
with homeowners and a dealer price list and
marketing strategy to acquire wholesale customers
such as pool builders, landscape contractors,
homebuilders, etc.
Short-term goals for a
Rockworld International Dealership would be to
master marketing, sales and installation of
residential projects, starting with lower end retail
projects, such as poolside waterfalls, water
gardens, entry waterscapes, and custom
rockscapes.
This market can be accessed
quickly through advertising at home and garden
shows, local magazines and direct mail. Projects
should be kept simple using pre-cast waterfall
models and accent boulders. This will help you
familiarize yourself with the market, and make it
easy to control sales.
The next step is taking the
knowledge and experience you will acquire with
low-end residential projects and market the pool
builders, landscape contractors and homebuilders, as
a subcontractor. This market is harder to break into
and has a lower profit margin yet once you break
into it, and sometimes it only takes one good
account, you will have the pool builder doing all
the marketing and sales of your product and service
allowing you to concentrate on implementing a method
for volume, which can be very profitable.
With small custom project
experience, begin working your way up to larger
custom residential projects and/or small commercial
custom projects such as commercial pool renovations
or entryway waterscapes for subdivisions and
hotels.
Goals you strive for depend
upon which markets you want to focus on. You can
build a big business on low-end residential
projects, high-end residential projects, small to
large commercial projects, or a combination, it
depends solely on what you want and what your local
market will support.
If you are going to focus on
wholesale installation for pool companies, find out
what their markets are and structure your guidelines
and prices to fit their needs. Pool salesmen will
not promote a product that they are not familiar
with. The simpler you keep things, the more other
companies will promote your products or services.
The Houston Texas market our Focus is contracting
out Projects to Pool Builders, Landscape
contractors, and small to medium rock projects for
Architect's.
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